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Privacy Policy

dbrand inc. ("dbrand" or "we") commits to using your personal information responsibly and only to the limited extent needed to serve you better.

Application of Privacy Policy

This Privacy Policy regulates how we internally use, protect and disclose to third parties during commercial activities any personal information. It applies to information we possess that is collected from you through your use and access of our website and other services. This Privacy Policy applies to our directors, officers, partners, employees, contractors and authorized representatives ("Staff").

Our Privacy Policy is subject to the requirements of the Personal Information Protection and Electronic Documents Act, S.C. 2000, c. 5 ("PIPEDA"). Additionally, how we use or disclose your personal information may also be subject to the requirements of Canada’s anti-spam Legislation, S.C. 2010, c. 23 ("CASL"). Any terms not defined herein have the meaning that PIPEDA attributes to them, and this Privacy Policy is meant to be consistent with PIPEDA, or where PIPEDA is silent on a matter then CASL. Our Privacy Policy also includes terms intended to the comply with the European Union’s Global Data Protection Regulation (Reg (EU) 2016/679) (the "GDPR").

Governing Law

This Privacy Policy is governed by the laws of Ontario and the laws of Canada, as applicable herein. It is not a contract and will be treated as a non-contractual set of policies and practices binding on Staff of our Ontario or Canadian entity under Principle 4.1.4 (PIPEDA, Schedule 1).

Accountability for Your Privacy

Our Privacy Information Officer is responsible for ensuring that Staff comply with this Privacy Policy. They can be contacted at:

dbrand inc. P.O. Box 98190 970 Queen Street East Toronto, ON M4M 1J0 Canada Email: privacy@dbrand.com Attention: Privacy Information Officer

The identity of our Privacy Information Officer is available upon written request as required by Principle 4.1.2 (PIPEDA, Schedule 1). Our Privacy Information Officer serves as our data protection officer for the purposes of the GDPR.

Responsibilities of Privacy Information Officer

The Privacy Information Officer is responsible for,

  1. implementing procedures contained in this Privacy Policy to protect personal information;
  2. training our Staff to comply with this Privacy Policy and communicating to Staff information about changes and updates to our Organization’s policies and practices relating to Personal Information;
  3. enforcing this Privacy Policy and correcting any potential or actual instances of breach; and
  4. reviewing and responding to any communication or notice relating to this Privacy Policy or PIPEDA.

Our Purpose

dbrand designs and manufactures customization and impact protection accessories for electronic devices. We collect, use, and disclose personal information for the following purpose:

  1. Responding to inquiries about dbrand products and other services;
  2. Processing product orders, processing credit cards, processing other payment information for customers, fraud detection and prevention, and generally administering our ecommerce platform;
  3. Delivering products ordered from our website;
  4. Verifying any information provided to us about our customers;
  5. Maintaining online "accounts" for our clients, linked to our website, that facilitate a more effective ecommerce experience;
  6. Maintaining our email newsletter;
  7. Advising you of new products and services, along with sale and other promotions; and
  8. Sharing with Staff, contractors, consultants, affiliates and other parties who require such information to assist us with any of the above.

The abovementioned eight points and preceding paragraph shall constitute the term ("Purpose").

If we change the Purpose we give notice of the change on our website and we will post an updated Privacy Policy.

Personal Information We Collect and Use

To fulfill our Purpose, we collect the following kinds of personal information:

  1. Names, addresses (shipping and billing), phone number, and email address that is provided when an order is placed for our products;
  2. Payment information, only to process orders. dbrand sends all payment information to a payment processor via an encrypted protocol and it does not retain that information in its records;
  3. Information in any correspondence (whether by email or otherwise) with dbrand;
  4. Registration information when you open an online account with dbrand;
  5. Information about any devices that you own which you provide when you place an order or set up an account;
  6. Survey information in any surveys conducted by dbrand for research purposes; and
  7. Photos, comments, messages and other files posted to dbrand’s Twitter, Instagram, Facebook, YouTube, or other social media accounts, subject to the privacy terms established by the social media provider.

Cookies

As permitted by section 10(8) of CASL, when you visit our website, we may place one or more "cookies" on the local drive of your computer to track your visit. A cookie is a small data file that is transferred to your local drive through your web browser and can only be read by the website that placed the cookie on your local drive. The cookie acts as an identification card and allows our website to identify you and to record your passwords and preferences.

The cookie allows us to track your visit to the website so that we can better understand your use of our website so that we can customize and tailor the website to better meet your needs. Most browsers are set to accept cookies but you can usually change this if you so desire. It should be noted that if cookies are not accepted, you may be unable to access a number of web pages found on the website

Processors

From time to time, we may use a third party to process personal information as contemplated in Principle 4.1.3 of PIPEDA. Before transferring that information, we will ensure that a contract is in place between dbrand and that party that includes terms requiring the third party to only process information for the Purpose outlined in this policy. We will also ensure that the contract includes any terms required of "processors" under the GDPR.

Obtaining Consent

No Implied Consent

We do not rely on implied consent at dbrand for collection, use or disclosure of any personal information. We will only use, disclose and process personal information with your express informed consent. The only exceptions are where we are permitted to proceed without express consent under PIPEDA or the GDPR.

Express Informed Consent

We use personal information for the Purpose outlined above. When dbrand collects personal information online, we will request that you supply personal information in fields on web pages containing a link to this Privacy Policy. We will ask for your express consent by giving you a chance to check a checkbox before you submit that information to us electronically.

When collecting personal information by other means, our Staff will contact you (either by telephone or email) to request your express consent. You need to consent in writing before we proceed. That can be done by email or by a form we provide you with.

No Consent from Children

We do not collect personal information from children (anyone under 18) over the telephone or in person without a parent’s express oral consent.

Also, we do not knowingly collect information from children online. However, in the absence of any indication to the contrary, we will assume anyone supplying us with information online is over 18 years of age. Parents are strongly encouraged to discuss responsible internet use and personal information disclosure with their children.

Withdraw Consent

You can withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by sending an e-mail to our Privacy Information Officer at the contact information above. In some circumstances, a change in or withdrawal of consent may severely limit our ability to provide products or services to you. We will inform you of any implications connected to withdrawing your consent.

If you have asked us to put you on an email list to provide you with certain information on a regular basis, and such emails constitute "commercial electronic messages" or "CEMs" under CASL, you may ask us to remove you from the list at any time (using the unsubscribe instructions provided with each email and on the site where you signed up).

Limiting Collection, Use, Disclosure and Retention

We use our best efforts to limit the personal information we collect and use and disclose solely those details we need to fulfill our Purpose. We have designed our standard forms only to collect the information that we foresee we will need. We do not collect, use or disclose personal information using deceptive, fraudulent or unlawful means.

Need-to-Know Disclosure

When using and disclosing information to third parties, we only disclose on a need-to-know basis. Also, it is our practice to disclose personal information only after ensuring that appropriate contractual safeguards are in place as contemplated in Principle 4.1.3 of Schedule 1 of PIPEDA.

Retaining Records

We keep records of the work performed and services provided by us in accordance with applicable regulatory requirements and professional standards. These records may include personal information. We may continue to retain such records even after you no longer use our website or services or your account on our website is terminated for any reason.

Destruction of Personal Information

We destroy electronic information by deleting it and, when hardware is discarded, we ensure that the hard drive is physically destroyed. We shred paper containing personal information and ensure that it is disposed of properly to prevent accidental disclosure.

Ensuring Accuracy

In order to fulfill our Purpose to a high-quality standard, we ask you to update your personal information and maintain appropriate contact preferences from time to time. You also have the right to contact us in order to verify that the information we have on file is accurate.

We do not, as a practice, contact you in order to ensure that the personal information we have is accurate. We may take reasonable steps to do so when using that information in the course of providing you with an ongoing product or service, provided our Staff is in regular contact with you. Otherwise, we strongly encourage you to contact us and ensure that the information we have in your file is up-to-date.

Our Safeguards to Protect You

We respect the privacy of our customers, employees and other stakeholders. We will protect that privacy as vigorously as possible. The methods we use include:

  • Password-protected desktops, laptops, mobile devices and servers and the use of technology safeguards, such as firewalls, encryption, two-factor authentication, and intrusion detection, to prevent hacking or unauthorized computer access; and
  • Storing personal information in physical files on physical premises that are secure and to which access is restricted;

Unfortunately, no online data transmission can be guaranteed to be 100% secure. As a result, while the website strives to protect your personal information, we cannot warrant the security of any information you transmit to us, and you do so at your own risk.

Mobile Devices and Remote Access

When using laptops, smartphones and mobile devices outside the office, Staff are required to take reasonable steps to ensure that these devices are not lost or stolen. These devices may not be stored in vehicles or left unattended for any reason while out of the office.

Staff may also remotely access our corporate cloud-enabled drives from a personal computer. Such access is only permitted if the computer has technology safeguards equal to, or better than, those on the computers belonging to our organization. Under no circumstances may Staff store data from our corporate cloud-enabled drives on a personal computer.

Regular Review of Safeguards

We recognize that technology and security measures evolve at a remarkable pace. So, at dbrand, we periodically review our personal information safeguards with our Information Technology consultants and in-house experts. We want to ensure that our safeguards exceed industry best-practice.

Data Breach

Despite our safeguards and our best efforts, infiltration and unauthorized access into our system, one which holds personal information of our customers, is still possible. In the event of such a data breach, dbrand will:

  1. Notify all individuals whose data was breached within 72 hours of learning about the event;
  2. Notify any relevant government privacy authorities within 72 hours where required to do so by CASL, PIPEDA or the GDPR; and
  3. Investigate the nature and cause of the breach and take whatever steps deemed necessary to improve our safeguards and minimize the likelihood of a breach occurring again.

Open Privacy Practices

It is our practice to post the most up-to-date version of this Privacy Policy on our website at https://www.dbrand.com. You can also obtain a copy of this policy by sending an e-mail to our Privacy Information Officer at the address above.

Your Ability to Access Your Information

You can make a written request to our Privacy Information Officer at the address above in order to:

  1. Review any personal information we have on you in our files;
  2. Rectify any inaccurate information that we may have; and
  3. Request that we erase any personal data on you that we, or any of our third-party processors, possess;

Please include sufficient details in your request about the type of information that you would like to see about yourself. Please sign your request and send it by regular mail or via email and we will contact you within 10 days of receipt. Please note that we only respond if you are making a request relating to your own personal information. We will not grant access to personal information about someone else.

We will be pleased to provide you with access to your personal information as long as it does not fall within an express exception. Examples of such exceptions include, but are not limited to, information protected by solicitor-client privilege; information generated in the course of a formal dispute resolution process; information about another individual where disclosure would reveal confidential commercial information; or information disclosed to the police or other lawful authorities where we are required to withhold disclosure.

Please note that summary information is available on request, subject to the terms above, but more detailed requests requiring dbrand to incur archive or other retrieval costs may be subject to administrative fees or reimbursement requirements.

Questions or Concerns

Should you have any questions or concerns about this Privacy Policy or how we handle your information-access request, please direct them to our Privacy Information Officer. They will be pleased to respond and, if necessary, investigate the matter.

We reserve the right to change our Privacy Policy at any time by posting a new version on our website. In the event of a conflict between this version and another, the version that is later in time prevails.

Last updated on Sun Jun 03 2018